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Why IRIS

Unleash location intelligence in minutes-not months. IRIS delivers powerful, data-driven insights that help you find the best locations, prevent revenue cannibalization, and optimize market expansion-without the need for a specialized data team.

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Why IRIS

About the software

Tool for expansion teams, not data scientiest

Hiring an in-house analytics team is costly, and traditional GIS tools are overly complex. IRIS delivers advanced location analytics in an intuitive, easy-to-use platform-designed for business leaders who need results, not a learning curve.

  • Get revenue forecasts and market insights in minutes, not months
  • Point-and-click simplicity with no steep learning curve
  • No “one-size-fits-all”, IRIS is configured to your needs
Tool for expansion teams, not data scientiest

About the software

Focus on Growth Not Complex Tools

Slow, outdated analytics tools force teams to rely on external consultants or make gut-based decisions. IRIS changes that with fast, self-service location intelligence.

Focus on Growth Not Complex Tools

About the software

The science of site selection

No guesswork. No secret black-box algorithms. IRIS is powered by over 15 years of industry expertise and peer-reviewed academic research-so every forecast is transparent, reliable, and actionable. ‍

  • Is firm growth random? A machine learning perspective Journal of Business Venturing Insights.
  • The (in)credibility of algorithmic models to non-experts‍ Information, Communication & Society.
  • Data science and automation in the process of theorizing PLOS ONE
The science of site selection

Confident expansion starts here

Know exactly where your next store will thrive. IRIS pinpoints high-potential sites using real-world data—so you can launch with less risk and more certainty.

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