Expand smarter
Tired of guesswork? IRIS is built on 15+ years of research to pinpoint high-potential markets, optimize existing stores, and future-proof your expansion—no data science background required.
Find new locations
Manual spreadsheets analyses and ad-hoc scouting are time-consuming. IRIS instantly visualizes key data (demographics, foot traffic, competitor hotspots) so you can:
- Heatmaps & gap analysis: Spot coverage gaps, identify high-traffic corridors, and capture more customers.
- Market segment insights: Dive deeper by customer demographics or local spending patterns. Match each site to the right audience for better ROI.
- Accurate forecasts: Transparent models that forecast new site revenue with up to 90% accuracy.
Benchmark your current sites
Growth isn’t just about adding new stores—it’s about making the most of what you already have. IRIS compares each location based on local demographics, store footprint, and performance metrics, helping you:
- Decide to refurbish, move, or close: Factor in local dynamics and justify (dis)investment decisions.
- Empower your franchisees: Provide clear, objective benchmarks so franchisers trust your decisions and individual franchisees feel fully supported.